Come To Gucci

What happened to Chris Cunningham? His short-films for "Come to Daddy" and "All is full of love" are probably some of the best promo-clips of all time. The latter was most likely the pinnacle of the music-video age. It all went downhill afterwards and even Cunningham himself could never live up to the promise of his artistic masterpiece.

He might have felt so too as he directed fewer and fewer music-clips. For some time he was allegedly set to direct a Hollywood version of William Gibson´s "Neuromancer", but he eventually opted out of the production.

Apparently, Cunningham is not the most ambitious person and he worked himself into a position where he can quietly chose to direct some advertisements and do photo-shootings to pay the rent while pursuing his obsessions. Something I find very sympathetic!

For the fragrance campaign "Flora" by Gucci he recorded a new version of Donna Summer´s "I Feel Love", complete with newly sung vocals by the Diva herself. According to Gucci the perfume is addressing "the sensitive, young girl."

The advertising face is Australian model Abbey Lee (who strongly resembles Vanessa Paradis), wearing a silk dress with floral print. Shot in a cornfield in Latvia, Lee is captured standing in the middle of more than 40000 silky flowers dancing in rhythm of wind and the (beatless) music.

It´s pretty pretty and has some typical Cunningham-moments (the levitating girl, the transforming, mirrored dress and dissolving body). Of course it is still a bit bland and underwhelming ( I heard many voices who say that the fragrance is also bland). I wonder if there is a law that every fragrance-ad has to end with a bored, female voice reciting the name of the product and the brand?!

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