Do It Yourself - The Story of Rough Trade

Do yourself a favour and watch this great BBC 4 documentary "Do It Yourself - The Story of Rough Trade", if you haven´t done already.
From its humble beginnings as a small record shop filled with records which owner Geoff Travis had brought back from America, to its rise as a major distribution force of independent music and one of the most influential labels of the 1980s.

It´s especially interesting to follow the rise and fall (and rise) of a couple of devoted people who never wanted to be part of the mainstream music industry but soon found out that they needed hits, "Top of the pops" and binding contracts to sustain their growing business.

It is a whopping 88 minutes, but there are lots of worse things you can waste your time on...

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