Saint Etienne, the best pop-band in the known universe, have a new single! This one is really new, not like the strangely ineffective remix of "Burnt Out Car" from last year.
Click here for your listening pleasure!
"Method of Modern Love" (not a cover of the Hall & Oats song from 1984, although I wouldn´t have minded if it was) is a very, and I mean VERY poppy song, bursting at the seams with Richard X´s great production skills.
It´s sparkling, upbeat and extremely catchy. There is still that certain touch of melancholy sprinkled over the production which is so typical for Saint Etienne and which will probably prevent it from becoming a big hit.
Despite some very prominent DX-7 bells, "Method of Modern Love" is NOT another 80s pastiche, which is very nice for a change. The amazing multi-tracking of Sara´s voice is definitely the highlight here. It´s also nearly a minute too long for being a perfect pop-single, but the wonderful vocal trickery at the end finishes the song on a very exuberant note.
It seems that Saint Etienne are really trying to break into the charts with this track. So much though, that it lead them to a very confusing release strategy. Apparently the new British chart rules are demanding a single to be domestically released only before the rest of the world is allowed to buy the physical single.
This in the age of the download! Go figure! At least there are plans for an international release later on.
The single will probably promote the release of "London Conversations", which is at least the third or fourth Best-of-Saint-Etienne compilation in their 19-year carrier. Pitchfork just did a great and interesting Interview with the groups Bob Stanley.