Make sure to watch in high resolution
This charity campaign ad for "Shelter - The Homeless and Housing Charity" from the UK was done for free by Outsider and Framestore. Music was provided by Radiohead.
Even years after Pleix perfected this "dissolving architecture"-style, I am still amazed by these "drive-by" cgi effects. They are really getting better and better with these slo-mo, one-shot techniques.
2009-02-18
Pull a Card
Labels:
advertising,
cgi,
perfect illusion,
real fake
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